Once upon a time, long ago, in 2002 JoJo was just leaving college. She had completed an awesome independent study in jewelry design and had a pink patent leather suitcase full of her creations. Everything was one of a kind, and while she loved everything she had made, she truthfully didn’t need 50 necklaces, so her Mom bought some, her friends bought some, and then a nurse in the health center called to see if she could buy some…

So she packed up her pink patent leather suitcase with a few fabulous goodies and walked around Boston approaching fabulous little boutiques like the Beauty Mark and Holiday to see if maybe they wanted some of her jewelry too. It turns out they did want some fabulous, and in the fall of 2002 she became a jewelry designer.

From those two stores JoJo Loves You grew to now be carried in over 100 stores across the country. Everything is still handmade by JoJo in her south end studio. Although now she has a little help from her fabulous assistant, interns, sales representatives, and of course her little dog Cedric.

She makes everything for you. Because she likes you. And believes you are extraordinary.

Nine years later, the pink suitcase sits in the window of her Brookline storefront showroom. A gentle reminder that good things come to those who put their whole heart in whatever they do.

Follow Your Heart.
Do what you love.